The Marketing Pantry
What to Stock, What to Skip, and What's Just Taking Up Shelf Space
Every business has a pantry full of marketing ingredients: a website, social media, ads, email, referrals, and more. The problem isn't a lack of ingredients. It's not knowing which ones actually belong in your recipe.
This session walks through a simple framework for building a marketing strategy that works, auditing what's not pulling its weight, and cutting the noise so you can focus on what actually moves the needle.
What's inside:
The 4 questions every campaign needs answered before you spend a dollar
How to build a SMART goal that tells you whether your strategy actually worked
The "staples" every business needs before adding more channels or budget
A branding, website, and Google Business Profile checklist you can use today
What to skip: the marketing myths and shiny objects worth ignoring
A simple audit to figure out what's earning its place on your shelf
